Mountain Dew Ice and James Reid launches #MasCoolPagMayDewIce campaign

A little over a year ago, many of us might have spent more hours than usual scrolling on social media and increasing our screen time than ever before. Aside from the regular social media platforms, most people even joined Tiktok to know what’s trending.

But while we still enjoy fresh and entertaining content, some have become repetitive and boring. Understanding this dilemma, Mountain Dew Ice, one of the leading refreshment drinks in the country, launches a new campaign dubbed as “mas cool pag may Mountain Dew Ice!

“The newest campaign aims to give a refreshing and cooler twist to the usual content we all see on social media. With the help of Mountain Dew Ice ambassador’s James Reid, he takes the spotlight in three viral videos and puts a cool twist to it. First is that unfortunate nightmare where this student played a game while unmuted in his online class. Second is the ultra-viral “me and my jowa” video that started a challenge that has garnered over 56 million views on TikTok as of this writing. And, last but not least, capturing the cliché (but kilig) moments of our favorite K-Dramas (keep an eye out for James Reid’s new look). 

Get ready to laugh out loud all over again as James refreshes these short videos and gives them his brand of cool. Whatever you do, wherever you are, say it with us—”mas cool pag may Mountain Dew Ice!”

Watch the videos here (LINK). For more details, visit Mountain Dew Philippines on Facebook and @mountaindewph on Instagram. 

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