Lazada Philippines kicks off February with the Lazada Women’s Festival, a month-long special event, celebrating the empowered Filipina woman. As a fast-growing online lifestyle destination, Lazada embraces its commitment to empower all kinds of women through its wide range of brands, amazing deals and digital innovations. Lazada also introduces Beauty by LazMall, a new online destination aimed at redefining the digital beauty experience.
“Our platform’s diversity is something that we are proud of. I’m happy to share that this Lazada Women’s Festival is our biggest yet. This February, we encourage you to Be Your Own Kind of Woman, to celebrate your own kind of beauty, your own kind of fashion, your own kind of home, and your own kind of motherhood. We have five special sales across Beauty, Fashion, Home, and Mom & Baby categories to best serve the interests and shopping needs of every kind of woman,” shared Ray Alimurung, Chief Executive Officer of Lazada Philippines at the official launch of Women’s Festival February 2020 and Beauty by LazMall held on February 5 at the Mind Museum in BGC, Taguig.
At the event, Lazada welcomed avid beauty enthusiasts, experts and brand partners, who were introduced to the Lazada Beauty Council. Recognized as esteemed and sought-after trendsetters, the Beauty Council consists of well-known fashion & beauty influencers, Vern and Verniece Enciso; fast-rising fashion and beautyYoutuber Rei Germar; professional makeup artist and entrepreneur, Albert Kurniawan; beauty advocate for all genders and colors, Johnreyslife; and the country’s #1beauty vlogger, Michelle Dy. Each one shed light on the latest trends and shared their refreshing points of view on beauty – one that’s more inclusive, diverse, playful and vibrant.
From L-R: Johnry Almonte, Rei Germar, Michelle Dy, Albert Kurniawan, Vern Enciso, and Verniece Enciso.
Beyond a one-stop destination for shopping needs,Beauty by LazMall provides an end-to-end innovative digital beauty shopping experience through the widest range of on-trend beauty and makeup brands, exclusive beauty sets, and beauty tech innovations, such as the L’Oreal Magic Mirror, an augmented reality feature where shoppers can try on makeup before adding it to cart. The curated selection of international and local beauty brands includes: Benefit, Blingpop, Bobbi Brown, Burt’s Bees, Clinique, COSRX, Covergirl, Disney by Luxasia, Dr. Jart+, Esfolio, Estee Lauder, Human Nature, Kamiseta Skin, Kocostar, Kora Organics, L’Oreal, MAC, Matrix, Maybelline, Olay, Origins, Seoul White, Shiseido, Snail White, VMV Hypoallergenics, VV and Co.
“We wanted to create a special platform within Lazada to cater to the tech savvy Filipina beauty maven, where she can get the best end-to-end innovative digital beauty experience through new and exclusive brands, the best deals, and tech innovations available only on Lazada.But what’s most exciting about Beauty by LazMall, is that we have created a shopping platform that celebrates the NEW beauty – where we celebrate beauty that’s playful, vibrant, diverse and inclusive. A beauty playground where everyone is invited,” shared Neil Trinidad, Chief Marketing Officer of Lazada Philippines.
This month-long celebration for women aims to empower and encourage Filipinas to take that next big step to fulfil their passions and desires in just one click. Avid beauty fanatics, fashionistas, home decorators and our hip and on-the-go moms should mark their calendars for amazing deals all month long: Fashion & Home and Beauty Sale on February 7-9 with over 3million deals and 200 participating brands; Valentine’s Day & Payday Sale on February 13-15; Home & Living Sale on February 17-19 with over 500,000 deals up to 80% off; and the much-awaited Baby Fair Sale on February 19-21 with over 300,000 deals and 200 brands up to 80% off!
Experience Lazada’s best in beauty with #BeautybyLazMall, and get ready to add to cart during February’s month-long #LazadaWomensFestival.
Keep up with the latest beauty must-haves on Beauty by LazMall via these channels:
http://bit.ly/Lazada-BeautybyLazMall, http://www.lazada.com.ph, https://www.facebook.com/LazadaPhilippines, instagram.com/lazadaph/ and https://twitter.com/LazadaPH!
