Bold hair color was the trending topic at the recently concluded TRESemm Runway Ready 2019″ Color the Runway. Featuring varying shades of blondes and reds, the catwalk was flooded with models in powerful hued looks, curated and styled by Daryl Chang and Pam Quinones.
To introduce its latest color care range, TRESemme, the brands used by hair experts from around the world, teamed up with two of the country’s sought-after creative directors, to build head-to-toe looks inspired by the season’s trend of bold hair color, representing two different collections under the new TRESemme Pro Color Series: Color Radiance and Blonde Brilliance.
The two collectioms were put together to shine the spotlight on the new TRESemme Pro-Color Series, which comes in two variants: Color Radiance with Color Radiance Booster to help prevent color fading for up to 2x longer-lasting color, and Blonde Brilliance with Purple Shampoo Formula to help preserve blonde shades. The full series is formulated with Jojoba Oil to give your colored locks that much-needed moisture.
Made for colored hair, the new TRESemme Color Radiance shampoo and conditioner are infused with Color Radiance Booster, an anti-fade, color-lasting technology. With each use, it locks in color vibrancy by creating a pigment protecting layers that binds tightly to the surface of each hair strand. As it restores and protects better with every wash, your hair color can last up to two times longer.
For those bold enough to go through several bleaches for lighter blonde shades, the new TRESemme Blonde Brilliance infused with Purple Formula will be your new partner in crime. To extend the life of your platinum, gray or blonde tresses, it tones light hair by cancelling out the natural warm undertones. By making hair appear less brassy, it gives your bleached locks what it needs for less frequent trips to the salon.
To bring out this season’s trend of bold #ColorThatStays, look no further than the new TRESemme Pro-Color Series. #TRESProColorSeries.
The new TRESemme Pro-Color Series is available for Php 129.50 SRP for 150ml and Php 249.50 SRP for 300ml, through online retailers such as Lazada and Shopee. Color Radiance is also available in all leading supermarkets, drug stores and department stores nationwide, while Blonde Brilliance can be found in leading Watsons doors nationwide and select drug stores/department stores. For more information, visit https://www.facebook.com/TRESemmePH.
