Smart Communications (Smart) held their first-ever Tropang Disaster Preparedness Caravan in BatSU, which primarily aims to educate the youth on disaster readiness. This is the program that simply strengthens youth’s resilience and to be always #TropangReady.
Have you watched the Descendants of the Sun Koreanovela? It’s actually my favorite KDrama up to date. Whenever I’m watching it, I can’t help myself but imagine if it happens in our country. Can I still do what Song Hye Kyo did to help other people or just be mindful of my family and keep them safe.
TNT and Smart initiated the Tropang Ready Disaster Preparedness Caravan in recognition of the youth as vital contributors in their communities. It is an enhancement of Smart’s ongoing series of nationwide trainings which started in 2013, featuring lectures and activities done “infotainment”-style for families, communities and members of the clergy.
The series of Caravan will soon take place in the following universities: Bulacan State University, Southern Leyte State University, University of Science and Technology of Southern Philippines – Cagayan de Oro, University of Baguio and Isabela State University. On August 25, the caravan will be heading to Eastern State University in Tacloban City Leyte.
“It is said that the youth are the members of the society who are the most vulnerable to calamities. But here at Smart, we believe in the capability of the youth to mobilize their communities in times of emergencies, through their knowledge of the latest technology. We believe in empowering the youth by educating them and making technological and communication tools available to them,” said Ramon R. Isberto, PLDT and Smart public affairs group head.
In recognition of its impact in the community, TNT Tropang Ready has been shortlisted as Best Engagement Campaign of the Year at the Responsible Business Awards by Ethical Corp., a UK-based group which provides intelligence to business around the world.
During the media event, they taught not just the traditional duck, cover and hold but also how to be prepared in times of disaster. It was well presented and all media and bloggers were focused on, after all we might use this in the future. Mystery Manila also made a small game which was related in the lecture.
Through its #SafePH campaign, Smart reinforces its mandate to help build more resilient communities and reduce disaster-related casualties through technology.
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